I have have been working on some logo’s and branding for my project, with the aim of reflecting the minimalistic styling of my design. I began with the universal “on” symbol as my packaging deals only with electronic products. I decided to slightly edit and flip the shape to mimic a very simple illustration of a mushroom as this is one of the key elements of my project. After tearing my hair out and picking the brains of those working around me to find a name for my brand, I have settled on the name Zero, seeing as my theme is zero waste. I then merged the “on” and mushroom symbols together to create the “O” in Zero.branding


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